Data Discrepancies Between Fyr and Connected Third-Party Channels

If you're noticing differences between the data shown in Fyr and the data from a connected third-party channel, e.g. a higher number of impressions, don't worry—there are a few common reasons why this might happen. Below, we'll guide you through the steps to identify and resolve these discrepancies.

Check the Date Range

One of the most frequent causes of data discrepancies is simply a mismatch in date selection between Fyr and the third-party platform. Ensure that the date ranges you are comparing are the same in both systems.

• Action: Double-check the date range settings in both Fyr and the third-party channel. Align them to ensure you're viewing data from the same period.

Review Data from Today

When comparing data that includes today's performance, remember that this data may not be fully updated. The third-party channel or Fyr might not have fully processed the latest information yet.

• Action: To rule out any temporary issues, try excluding the last couple of days from your comparison. If the discrepancy persists after doing this, it may indicate another issue.

Understanding Data Refreshes

Fyr automatically pulls in 18 months of historical data when you first connect a third-party channel. However, on a day-to-day basis, Fyr checks for updates to data from the past 7 days.

If the third-party channel updates data that’s older than 7 days—such as correcting over-reported clicks from 8 or more days ago—Fyr may not capture that update, leading to discrepancies.

• Action: If you suspect that the third-party channel made changes beyond the last 7 days, review their reports for any adjustments or corrections in older data.

Still Seeing a Discrepancy?

If you've checked the date ranges and reviewed the data based on the steps above but are still seeing differences, it might be time to reach out for assistance.

Action: Contact our Customer Success Team for further help. They can assist with troubleshooting the issue and help ensure your data matches across platforms. Feel free to use the contact forms found on this page.