About the Ad Performance page

What is Ad Performance?

Ad Performance is your central hub for paid advertising data across all connected channels — Meta Ads, Google Ads, LinkedIn Ads, Snapchat Ads, TikTok Ads, Microsoft Ads, and more. Everything is brought together so you can compare performance across channels without switching between platforms.

Overview tab

The Overview shows your combined advertising performance:

• Stat cards — Key metrics at a glance (impressions, clicks, cost, conversions, CTR, CPC, etc.). Click a card to select the active metric for the chart.
• Trend chart — Your selected metric over time, with options for line or bar view, daily/weekly/monthly breakdown, and stacking by channel.
• Campaign table — All campaigns across channels, sortable by any metric. Expand a row to see ad groups, then individual ads.

Drill-down hierarchy

The table supports three levels of detail:

1. Campaigns — Top-level view
2. Ad Groups — Click a campaign to see its ad groups
3. Ads — Click an ad group to see individual ads with preview thumbnails

Conversion tracking

Expand any campaign or ad group row to see a conversion breakdown. Conversions are organized into groups (e.g. Purchase, Lead, Sign-up), and you can expand each group to see individual conversion types.

Use the Conversion Groups filter in the toolbar to show only specific conversion groups. You can manage which conversions appear and how they're grouped under Settings → Edit Conversions.

Filters and tools

• Date range — Any period with optional comparison
• Resources — Filter to specific ad accounts
• Channels — Show only certain platforms (e.g. only Meta and Google)
• Tags — Filter by your custom tags
• Conversion Groups — Show only specific conversion types
• Search — Find campaigns, ad groups, or ads by name
• Edit columns — Choose which metrics appear in the table
• Compare — Select rows to compare them side-by-side in the chart

Device breakdown

See which devices (desktop, mobile, tablet) perform better across your campaigns.

Cross-channel performance

Because Fyr combines data from all your ad platforms, you can directly compare how your Meta campaigns perform against Google Ads or LinkedIn — using the same metrics, same date range, same view.

How do I get data on this page?

Connect at least one paid advertising account. Supported platforms include Meta Ads, Google Ads, LinkedIn Ads, Snapchat Ads, TikTok Ads, Microsoft Ads, Xandr, DV360, Kobler, Adform, and C·ALT.

Go to Settings → Resources and click Add resource, or follow the "Get started" prompt on the Ad Performance page.