Insights Tab - Industry Benchmarks
Would it be possible to add something like a benchmark/standard metric in some industries in a specific country? Like for example, can we know what is the average CPM in the Medical Industry for Singapore. Or maybe to add comparison to our data vs the industry data for benchmarking.
This post had 4 votes on canny.
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____ wrote:
Maybe a comment on that: Linkedin provides global benchmark data for every advertising format on a quarterly level, I don't know whether it's officially available. A snapshot of how this looks like can be found attached. Full report available upon request.
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First of all, thanks for the feedback :)
There's multiple options to implement this, and we're currently researching the best approach. Currently, we think it's a good idea to at least be able to measure benchmarks against your own data, making it easy to compare a current campaign with a past campaign.
We would love your input on this, <name> - is it ok if we contact you via email to get some more detailed info?
We also appreciate everyone that would like to add their opinions and thoughts on this in this thread :)0
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