Posting hours
Answered
____ wrote:
Today, under Competitor Monitoring / Posting Hours, we can see when we have posted something ourselves, but we feel it would be much more valuable to see when posts have the greatest impact during the day on the different channels. Is it possible to achieve this?
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Official comment
Unfortunately, we have not find a good solution to gather data as often as we would need to in order to get to this type of insights. It would be do-able to filter the heatmap, based on posts that have the most "reactions" (as an example) - but that would still be based on when the post was relased, and not based on when the "reaction" actually happened.
We will continue to research, and see if we can find a way to at least get some of the metrics needed for this (e.g. comments would be possible to get based on time).
Best,
Joe
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____ wrote:
I see. Is it possible to have some kind of benchmark of when posts usually engage more?
yes - we are still doing discovery around that (specific) task, and getting this type of data in the platform :)
We have been looking into creating benchmarks for multiple of the metrics within the platform - e.g. CTRs, conversion rates etc, but posting benchmarks for engagement could also be very interesting.
FYI - We believe it would be interesting to get both a benchmark comparison with your own data (for other campaigns/ad groups/ads/time periods & historic data) and a benchmark comparison with the market.
/Joe
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