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  • Joakim Wergeland
    • Community team

    (Thread copied from previous community platform)

    Just to make sure you are aware of the functionality;

    you can view the various search terms (and Keywords) in the Marketing Performance view as well. If you navigate to a specific Ad Group, you can use either "Ad", "Keyword" or "Search Term" as the hierarchy level in the data table.

    User wrote:

    no I did not know that, and I can´t find it. I have this view. Are you reffering to the "marketing performance" under "marketing"?

    Yes, I am :) When you are on campaign level - which you are referring to in your screenshot - you can click on a specific campaign (name), and once you do you see that specific campaign details. On that level, you will see that the hierarchy options change, and that you can navigate to e.g. "Ad group", "Ad", "Keyword" and "Search Term" (_if_ you click on a Google Ads campaign).

    When including this into the Search Term Report-view, would it be crucial to see this in the table (basically, so you can easily compare this for the search terms), or isn't that important, so having this for example on the "Details for search term"-view would be sufficient?

    User wrote:

    Details for search term-view would be sufficient, so I can see what they came through and where to use them forward.

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