Share of Search: Possibility to add non-brandname keywords

Joakim Wergeland

• Community team

March 21, 2025 09:38

_____ wrote:

Example:Kolonihagen is a Rema 1000 Brand and should ideally be included in a share of search report for Rema. Another example is Smart Wifi from Telia. Users can use search terms that is related to the brand without using the actual name of the brand as a keyword

This post had 3 votes on Canny.

Related to

• share of search
• competitor monitoring

0

• Official comment

  

  Joakim Wergeland

  • Community team

  March 21, 2025 09:38

  Hi :) 
  
  Having the option to add generic non-branded keywords without associating it to a brand is unfortunately not currently possible, so this is what we're currently reviewing as an option.

  However, the use case/example you are referring to here could potentially be solved with the current solution.

  If you add "Kolonihagen" as an alternative spelling to the brand (first click the "Configure Share of Search" button), the volume(s) for "Kolonihagen" - or any other sub-brand you add like this - would be added to he overall figures for "Rema 1000".
   

  

  However, you will not be able to break this down on the specific alternative spellings. If that's something you'd like, adding the sub-brands as competitors could be an option :)

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