Connect Google Campaign Manager 360 as account

Emanuel Broberg

September 22, 2025 19:13

A large part of our Display/Video buying is still done directly with publishers. For us, it’s a big drawback not being able to consolidate all our digital media buying under one platform. With the current setup, we cannot access any data from direct publisher buys. Therefore, we would like to see a priority placed on integrating with Google Campaign Manager 360 so that we can retrieve data from those buys. Alternatively, you would need to integrate with every Norwegian/Nordic publisher’s SSP, which of course would be our greatest wish, as the data in Google Campaign Manager is limited to clicks, impressions, and viewability.

Related to

• ad performance
• channels
• new channel

1

• Official comment

  

  Joakim Wergeland

  • Community team

  December 05, 2025 12:42

  Hi Emanuel Broberg,
  
  …and apologies for the delayed response on this one in writing

  Campaign Manager 360 is definitely on our radar, and we're looking at prioritizing it in early 2026. That said, it's worth noting that CM360 as an ad server primarily provides impression, click, and viewability data – and your publishers can typically offer richer metrics, meaning our custom data import functionality might actually give you more flexibility in the meantime (and potentially even after a CM360 integration is in place).
  But in any case, we'll work on an integration with CM360, to at least include the more overall/generic metrics that is available. 

  Regarding direct integrations with Nordic publisher SSPs – we'd love to understand more about which ones would be most valuable to you. We can't promise coverage of every platform ofc, but knowing where the biggest gaps are helps us prioritize (it's fine if this is communicated directly to the Customer Success team, if you do not feel like adding that here :)) 
  
  Best,
  Joe 

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