Joakim Wergeland
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Articles
Recent activity by Joakim Wergeland-
Website Analytics: Acquisition, Pages, and Conversions Explained
OverviewWebsite Analytics pulls data from your Google Analytics 4 (GA4) account into three tabs — Acquisition, Pages, and Conversions & Events. Each tab answers different questions about your websi...
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Creating Calculated Metrics
What are Calculated Metrics?Calculated Metrics let you build your own custom metrics by combining existing ones with a formula. For example, you could create a "Revenue per Click" metric by dividin...
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Analyzing Individual Pages with Page Insights
What is Page Insights?Page Insights gathers everything Fyr knows about a specific web page into one report — how it ranks in search, where its traffic comes from, what the content looks like, and h...
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Understanding Your E-Commerce Data
What is the E-Commerce report?The E-Commerce report brings together all your online sales data from Google Analytics 4 (GA4) into one place. You can see what's selling, when it's selling, and which...
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Getting Started with KPIs
What is a KPI?A KPI (Key Performance Indicator) lets you track an advertising metric against a target. For example, you can set up a KPI to monitor whether your click-through rate stays above 2%, o...
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Release 25.12 - Competitor insights, chart improvements, and major performance upgrades
Database Migration Complete We've completed our migration to a new database vendor, delivering improved performance across the entire platform. You'll notice faster load times, more responsive dash...
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Release 25.11 - Enhanced social media, better filtering, and performance upgrades
New Social Media Experience We've redesigned how you explore your social content:Lightbox View: Click any post to see it in full detail with an expanded view, perfect for reviewing content without ...
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Release 25.10 - Smarter dashboards, widget flexibility, and custom conversions
Dashboard Building Made Easier We've added three new features to make dashboard creation faster and more flexible: Duplicate Widgets: Copy existing widgets with a single click — perfect for creat...
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Release 25.09 - Pie charts, smarter date handling, and more flexible GA4 filters
Pie Chart Widget in Custom DashboardsYou can now visualise your data with the new Pie Chart widget. Ideal for showing distribution-based metrics such as spend by channel or impression split between...
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Creating and using templates
Dashboard Templates make it easy to scale reporting and maintain consistency across organizations—especially for agencies managing multiple clients. You can now save any existing dashboard as a reu...