What's counted as a "Conversion"? – Fyr

Conversions in Ad Performance

Conversions in the Ad Performance view is collected from each individual third-party network (e.g. Meta Ads). Please note that conversions in this view differs from conversions reported in the "Website Analytics" view. The "Website Analytics" view collects conversions from your analytics software, and not the third-party network.

In the Ad Performance view, you will discover all conversions designated as such by third-party networks, alongside any custom conversions configured within each specific network.

In the Ad Performance view, you have the capability to broaden the table rows, allowing for a more detailed examination of conversions categorized by conversion groups. Moreover, within each conversion group, the option to expand further is available, providing a granular view of specific conversions. This functionality enhances the depth of analysis and facilitates a more comprehensive understanding of the data.

Click to expand and see Conversion Group and conversions.

Approaches to counting conversions

Different platforms can use different standards for when a conversion is counted in reporting. The two most common are:

1. Time of conversion event
The conversion is registered at the moment the action actually happens (e.g. when a purchase is completed or a form is submitted).

2. Time of ad interaction
The conversion is attributed back to the time of the ad interaction (e.g. the click), even if the actual conversion happened later.

In Fyr, we use the time of the ad interaction whenever possible.
This is also the standard in many third-party networks.
Example: if someone clicks an ad on Monday but purchases on Friday, the conversion will be logged under Monday’s data.

Because of these different approaches, you may notice discrepancies when comparing reports from Fyr with third party networks.

Edit Conversion Groups and Conversions

The flexibility to tailor the display of conversions within the Ad performance view is at your disposal. Additionally, you have the ability to designate specific conversions to distinct conversion groups. These adjustments can be made conveniently within your organization settings, accessible through the 'Edit Conversion' section.

Hide conversions from your Ad Performance view

If you think some of your conversions groups are cluttering your Ad Performance view, you can hide the conversion group from your "Edit conversions"-settings by clicking the "eye"-icon.

Move a conversion from one group to another

If you like to reorganize your Conversion Groups, you can move conversions from one group to another

Create a new conversion group

If you like to create a new conversion group, you can do so in your "Edit conversions"-settings.
You can also delete the conversion groups you create yourself.

Please note: the system reflects the conversions present in the group at the time of viewing, rather than at the time of initial setup. Consequently, if a group is added presently and revisited after a span of two weeks, any additional conversions incorporated subsequent to the initial setup are included, while those removed during the same timeframe are excluded.