How to use Ad performance

Getting started with Ad Performance

Ad Performance is where you monitor all your paid advertising in one place. This guide walks you through the key features.

Navigating the page

Open Ad Performance from the Marketing menu. You'll see stat cards at the top, a trend chart in the middle, and a detailed data table below.

Choosing your metrics

Click any stat card to make it the active metric for the chart. Common metrics include:

• Impressions, Clicks, CTR
• Cost, CPC, CPM
• Conversions, Conversion Value, ROAS
• Video views, Engagement, Outbound Clicks

Use Edit columns above the table to customize which metrics appear as columns.

Drilling into your data

The table works like a hierarchy:

1. Start at Campaigns — see all campaigns across channels
2. Click a campaign to see its Ad Groups
3. Click an ad group to see individual Ads with creative previews

At each level, expand the conversion row to see conversions broken down by group and type.

Comparing data

• Select rows — Check the boxes next to specific campaigns or ad groups, then click "Compare" to isolate them in the chart
• Comparison period — Enable in the date picker to see period-over-period changes in the table (green/red indicators)
• Separate resources — Toggle this to see each ad account as its own line in the chart, rather than combined

Filtering

• Resources — Choose which ad accounts to include
• Channels — Show only specific platforms (e.g. only Google Ads)
• Tags — Filter by your custom tags
• Conversion Groups — Show only specific conversion types
• Search — Find campaigns or ads by name

Using tags for organization

Select one or more campaigns or ads and assign tags to group them — for example, "Brand", "Prospecting", or "Retargeting". Then use the tag filter to analyze performance by segment across all channels.

Annotations

Click any point on the chart to add an annotation — a note marking a specific date (campaign launch, budget change, seasonal event, etc.). Annotations appear on all charts across the platform for that date.

Calculated metrics

If you've created custom calculated metrics (under Settings → Calculated Metrics), they appear alongside standard metrics in the column selector and stat cards.

In this video, we'll show you how to analyze and compare results across multiple platforms. Learn how to dive deep into campaign performance, edit ads, adjust budgets, and use tags to organize and filter your data. Maximize your marketing budget by gaining clear insights into your ad performance. Discover how to effectively track and manage all your paid digital marketing campaigns with the Ad Performance view in Fyr.