Tommy Hansen
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Activity overview
Latest activity by Tommy Hansen-
Tommy Hansen created a post,
Google absorbs Display into Demand Gen, reframing mid-funnel visual campaigns
Google is moving Display into the Demand Gen campaign type, using AI to serve visual creative across YouTube, Gmail, Discover, and Display placements in a single campaign. For teams still running s...
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Tommy Hansen created a post,
Cross-granularity Tag filtering
This update let you set up a widget in a Custom Dashboard on e.g., Account level, but will let you filter the tag on e.g., campaign level
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Tommy Hansen created a post,
Active Ads as a new Stat Card metric
Want to know how many ads you have had active in a selected periode?In Custom Dashboards you can now include “Number of active ads” as a metric for paid advertising accounts to see how many ads you...
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Tommy Hansen created a post,
Meta renames 'Engagement' to 'Interactions' and narrows the definition to exclude clicks
Meta is renaming the Engagement metric to Interactions across Facebook, Instagram, and Threads, and narrowing the definition so clicks are excluded from the count. Reporting templates, performance ...
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Tommy Hansen created a post,
Search Console launches Generative AI performance reports for AI Overviews and AI Mode
Google introduced dedicated Generative AI performance reports in Search Console on June 3, giving site owners their first native view of impressions inside AI Overviews and AI Mode results across S...
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Tommy Hansen created an article,
Create a goal based on only organic or paid results
How to create a goal based on paid or organic results from social media data:Navigate to Goals & KPIsAdd a New Goal and select a social media objective, e.g., impressionsChoose either Organic or Pa...
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Tommy Hansen created an article,
Split organic and paid results
Fyr lets you split your Social Media results into Total, Organic, and Paid, so you can see how much of your visibility came from ads versus organic activity. You can do this in three places.In the ...
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Tommy Hansen created a post,
Meta makes Advantage+ automation the default for new campaigns
Meta updated Ads Manager so Advantage+ automation is selected by default when creating new campaigns, nudging more advertisers into AI-driven targeting, placement, and creative optimization without...
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Tommy Hansen created a post,
GA4 adds 'AI Assistant' as a default channel to track ChatGPT, Gemini, and Claude traffic
Google Analytics 4 now classifies traffic from recognized AI assistants under a new 'AI Assistant' channel in the Default Channel Group, with sessions automatically tagged with medium 'ai-assistant...
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Tommy Hansen created a post,
Google Ads to retire Dynamic Search Ads in September, auto-upgrading to AI Max
Starting in September 2026, legacy features including Dynamic Search Ads, automatically created assets, and campaign-level broad match will be automatically upgraded to AI Max for Search. Migrate p...