Available Custom Dashboard Widgets and Use Cases

Widget types

When building a custom dashboard, you can add the following widget types:

Stat Card

Shows a single metric as a large number with optional comparison to a previous period. Best for: headline KPIs like total spend, conversions, or sessions.

Line Chart

Displays one or more metrics over time as lines. Best for: spotting trends, comparing channels over time, tracking growth.

Bar Chart

Shows metric values as bars — either over time or by category. Supports stacking. Best for: comparing spend across channels, daily breakdowns.

Pie Chart

Shows proportions as slices of a circle. Best for: channel mix visualization, device breakdown, traffic source distribution.

Data Table

A detailed table with sortable columns, showing metrics per row (campaign, ad group, page, source/medium, etc.). Best for: detailed performance reviews, exportable data views.

Heatmap

A color-coded grid showing activity by day of week and hour of day. Best for: understanding when conversions happen, optimizing ad scheduling.

Post Card

Displays social media posts with their content preview and engagement metrics. Best for: showcasing top-performing social content.

Goal Card

Shows progress toward a Goal with a progress bar and current vs target count. Best for: keeping goals visible to your team.

KPI Card

Shows one or more KPIs with their current value and on/off target status. Best for: monitoring performance thresholds at a glance.

Competitor Widgets

Show competitor data from your Competitor Monitoring setup — including social media engagement and Share of Search comparisons. Best for: competitive intelligence dashboards.

Data sources

Each widget can pull data from different areas of Fyr:

• Ad Performance — Campaign, ad group, and ad metrics from all connected ad platforms
• Website Analytics — GA4 traffic, engagement, and conversion data
• E-Commerce — Revenue, transactions, product performance from GA4
• Social Media — Organic social metrics and posts
• Search Console — Organic search impressions, clicks, and position data
• Competitor Monitoring — Competitor social data and search visibility
• Goals & KPIs — Your configured goals and KPI targets

Filtering within widgets

Each widget can be independently filtered by:

• Specific resources (accounts)
• Campaigns, ad groups, or tags
• Date range (or inherit the dashboard's date filter)
• Dimensions (source, medium, device, country, etc.)

Use case examples

Monthly client overview

Stat cards for spend, conversions, and ROAS + a line chart showing daily trends + a data table with campaign breakdown.

Social media performance

Post cards showing top content + a bar chart of engagement by platform + stat cards for follower growth.

SEO dashboard

Line chart of organic sessions over time + data table of top pages + stat card for Site Score + Goal card for organic traffic target.

Executive summary

KPI cards for key thresholds + pie chart of spend by channel + stat cards for headline metrics + a Goal card showing quarterly target progress.