Exclude Irrelevant Search Terms Automation

The Exclude Irrelevant Search Terms automation helps you save time by managing negative keywords directly in Fyr, without having to switch over to Google Ads.

What It Does

When enabled, this automation automatically adds search terms you’ve tagged as irrelevant in Fyr to your Negative Keyword List in Google Ads. This ensures your campaigns won’t continue serving on those terms.

How to Use It

1. Enable the Automation

   • Go to your automations settings in Fyr: https://app.fyr.ai/recommendations/automations

   • Enable the Exclude Irrelevant Search Terms automation.

2. Tag Irrelevant Search Terms

   • Open your Search Terms Report in Fyr.

   • Add the tag “Irrelevant” to any search terms you don’t want to target.

3. Automatic Sync with Google Ads

   • Once tagged, those search terms will automatically be added to your Negative Keyword List in Google Ads.

Benefits

• Save time by handling exclusions directly in Fyr.

• Keep your Google Ads campaigns cleaner and more efficient.

• Reduce wasted spend on irrelevant traffic.

Tip: Regularly review your Search Terms Report to ensure you’re excluding low-quality or irrelevant queries. This helps improve campaign performance over time.