2025 Features In Review

Features and functionalities 2025

Last year we added a great amount of new functionalities and features to the platform. Below you will find a quick update on the most relevant ones throughout the year. This would not be possible without our great community! And we are looking forward to great feedback and product ideas in 2026:

January:

- Post Card Widgets for Social Media

- Bulk selection for tables

- Ad Preview in tables

February:

- Post Card Widget for Competitors

- Support for LinkedIn videos & LinkedIn “carousels” (document format)

March:

- Google Sheets - Custom Data Import (closed beta)

- Tab re-organization in Custom Dashboards

April:

- Google Sheets - Custom Data Import (open beta)

- Post Cards Widget for Ads

- New metrics & asset support

• LinkedIn multi-image & event support
• Bidding strategy

May:

- Silo metrics available in platform

• Reach
• Frequency

- Graphs available for the Post Cards Widget

- New metric: Outbound clicks

June:

- Dashboard templates

- All functionalities from “Reports” available in Custom Dashboards

- Lock date ranges in Custom Dashboards

- Enriched Textbox Widget

July:

- Timezone support

August:

- Dashboard (& tab) colour change support

- Dashboard image cover update

- Conditional filter for table widgets

- Release of new Community area and Help center

September:

- Pie Chart Widget available in Custom Dashboards

- GA4 data can be filtered on any dimension

- New metrics:

• Conversion/conversion value by ad interaction
• Store visits
• Installations/cost per install

October:

- New “Short cuts” in Custom Dashboards

• Duplicate widgets
• auto-sort
• empy state

- New metrics:

• Custom Meta Ads conversions
• Post published
• Search Imp. Share
• Search Top %
• Search Abs. Top %
• Silo metrics for DSPs & Google Ads

November:

-  Introduction of Social Media 2.0

• Lightbox view, Card & List view
• Top performing posts
• Metric selection

- Advanced tag filtering in Custom Dashboards

- New metrics:

• Quality Score
• Additional “Conversion” related metrics available per conversion

December:

- “Pages” view in Social Media

- Performance Max Search Terms data included

- Pie Charts can use & show all entities from Ad Performance

- “Ranking URLs” added to Search Term table

- Auto-scale support for line charts

What to expect in 2026?

In 2026, we’ll continue to evolve Fyr with a clear focus on deeper insights, smarter automation, and stronger collaboration.
Your feedback in the community has been invaluable in shaping what comes next, and it plays a direct role in how Fyr develops.

Here’s a preview of what’s coming:

• Advanced data modelling for deeper, more flexible insights
• New automations, including automatic campaign tagging
• Next-generation AI, unlocking the full value of all data in Fyr
• A budget collaboration tool, built to align teams and decisions

More clarity. Less manual work. Even more control.

What's your thoughts on last years new features and functionalities?

Add it to the comments below!