Meta Ads Introducing Location Fees

Meta adding location fees to UK and European ad campaigns

Meta will apply new "Location Fees" to ad campaigns starting April 2026 to cover Digital Services Taxes in several markets. The fees vary by country: Austria and Turkey at 5%, France, Italy, and Spain at 3%, and the UK at 2%. The charges apply based on where ads are shown, not where the advertiser is based.

Why it matters

If you run campaigns targeting these markets, your effective CPMs are going up next month. Time to revisit budgets and client forecasts before April hits.