Auto added AI voiceover to Performance Max

Google Ads to auto-add AI voiceovers to Performance Max videos

Google is rolling out AI-generated voice-overs for Performance Max video ads, creating audio from existing headlines and descriptions and layering it onto videos without existing voice. The feature is opt-out rather than opt-in. Advertisers who don't want it must disable it under video enhancement controls by March 20, 2026.

Why it matters

If you're running PMax with strict brand guidelines or regulated industries, act now. After the deadline, AI-voiced versions may serve automatically.