Google Ads to retire Dynamic Search Ads in September, auto-upgrading to AI Max

Starting in September 2026, legacy features including Dynamic Search Ads, automatically created assets, and campaign-level broad match will be automatically upgraded to AI Max for Search. Migrate proactively to preserve setup control and review historical DSA performance before Google freezes new DSA creation in the UI, Editor, and API.

blog.google/products/ads-commerce/dsa-upgrade-to-ai-max-2026