Meta renames 'Engagement' to 'Interactions' and narrows the definition to exclude clicks

Meta is renaming the Engagement metric to Interactions across Facebook, Instagram, and Threads, and narrowing the definition so clicks are excluded from the count. Reporting templates, performance benchmarks, and client dashboards that reference 'Engagement' will need updating — the definition change can make performance appear lower even if behaviour hasn't changed.

socialbee.com/blog/facebook-updates