Google absorbs Display into Demand Gen, reframing mid-funnel visual campaigns

Google is moving Display into the Demand Gen campaign type, using AI to serve visual creative across YouTube, Gmail, Discover, and Display placements in a single campaign. For teams still running standalone Display campaigns, the migration signals that Demand Gen is the long-term home for upper and mid-funnel visual advertising — standalone Display budgets should be reviewed.

https://support.google.com/google-ads/answer/13695777?hl=en