Joakim Wergeland

What is the Spending Report?The Spending Report shows how much you're spending on advertising across all your connected channels — and how that compares to your budget. It pulls data from Google Ad...

What is the Feed?The Feed is your organization's activity stream — a mix of automated updates from Fyr and posts from your team. It's the first thing you see when you log in and a quick way to stay...

What is the Search Term Report?The Search Term Report shows you every search term that's driving traffic or ad clicks to your website — both paid (Google Ads, Bing Ads) and organic (Google Search C...

What is the Agency Hub?The Agency Hub is a centralized dashboard for agencies that manage multiple client organizations in Fyr. It gives you a bird's-eye view of all your clients — their key metric...

What are Automations?Automations let Fyr handle certain optimization tasks for you automatically. Instead of manually acting on every recommendation, you can tell Fyr to take care of specific types...

OverviewWebsite Analytics pulls data from your Google Analytics 4 (GA4) account into three tabs — Acquisition, Pages, and Conversions & Events. Each tab answers different questions about your websi...

What are Calculated Metrics?Calculated Metrics let you build your own custom metrics by combining existing ones with a formula. For example, you could create a "Revenue per Click" metric by dividin...

What is Page Insights?Page Insights gathers everything Fyr knows about a specific web page into one report — how it ranks in search, where its traffic comes from, what the content looks like, and h...

What is the E-Commerce report?The E-Commerce report brings together all your online sales data from Google Analytics 4 (GA4) into one place. You can see what's selling, when it's selling, and which...

What is a KPI?A KPI (Key Performance Indicator) lets you track a metric against a target. For example, you can set up a KPI to monitor whether your click-through rate stays above 2%, whether your c...