Joakim Wergeland

What is the Site Score?The Site Score page shows how well your website performs based on Google Lighthouse audits. Lighthouse tests your pages across four categories: Performance, Accessibility, Be...

Note: only available on specific licenses. Reach out to our Customer Success team if you'd like access to all our AI Tools and MCP. What is MCP?MCP (Model Context Protocol) lets you connect AI tool...

What are Sub-Organizations?If your Fyr account is set up as an agency or enterprise organization, you can create and manage separate organizations for each of your clients. These are called sub-org...

What is the Changelog?The Changelog is a complete record of (almost) everything that's happened in your organization. It automatically logs changes made by team members, automations, and the system...

What is the Spending Report?The Spending Report shows how much you're spending on advertising across all your connected channels — and how that compares to your budget. It pulls data from Google Ad...

What is the Feed?The Feed is your organization's activity stream — a mix of automated updates from Fyr and posts from your team. It's the first thing you see when you log in and a quick way to stay...

What is the Search Term Report?The Search Term Report shows you every search term that's driving traffic or ad clicks to your website — both paid (Google Ads, Bing Ads) and organic (Google Search C...

What is the Agency Hub?The Agency Hub is a centralized dashboard for agencies that manage multiple client organizations in Fyr. It gives you a bird's-eye view of all your clients — their key metric...

What are Automations?Automations let Fyr handle certain optimization tasks for you automatically. Instead of manually acting on every recommendation, you can tell Fyr to take care of specific types...

OverviewWebsite Analytics pulls data from your Google Analytics 4 (GA4) account into three tabs — Acquisition, Pages, and Conversions & Events. Each tab answers different questions about your websi...