Understanding Reach on the Social Media page

Reach tells you how many unique people saw your content — each person is counted once, no matter how many times they saw it. Because of that, Reach behaves differently from metrics like Impressions, and this article explains what the number means and why it may behave differently from other metrics in Fyr.

Turning on Reach

Reach is available on the Social Media page but is off by default. To show it, open the metric selector ("Select page metrics"), tick Reach, and save. The Reach card then appears alongside your other metrics.

Because Reach is calculated live for your exact date range (rather than read from stored daily data), the Reach card can appear a moment after the other metrics have loaded. The rest of the page never waits for it.

Reach is a real total, not a sum of days

Unlike Impressions, Reach cannot be added up across days — the same person seen on Monday and Tuesday is still one unique person, so summing would over-count. Fyr therefore always shows Reach as a single deduplicated total for the exact period you've selected, matching what the platforms show in their own tools (e.g. Meta Business Suite) for the same period.

Which platforms show Reach, and how

• Instagram — Reach for your exact selected range, with an organic/paid split available in the Organic and Paid data views. Deduplicated for ranges up to 30 days.
• Facebook — Reach for your exact selected range, as a single total. Facebook doesn't report an organic/paid breakdown of page reach, so in the Organic and Paid views the total is shown instead (marked with a note). Deduplicated for ranges up to 93 days.
• LinkedIn — shown as "Members reached" (organic). Matches LinkedIn's own page analytics for any date range.

YouTube and TikTok don't expose a comparable account-level organic Reach, so Reach isn't shown for them.

How long a period can Reach cover?

The platforms cap how long a period a single deduplicated Reach figure can cover: up to 30 days on Instagram and 93 days (roughly 3 months) on Facebook. They do not make older unique-people data available in a way that can be combined without over-counting — this is a platform restriction, not a Fyr limitation.

When you pick a range longer than the platform's cap, Fyr shows the Reach for the most recent period the platform can deduplicate — the last 30 days of your range on Instagram, or the last 93 days on Facebook — and marks the card with an information icon explaining this. LinkedIn is not affected — its "Members reached" reconciles for any range.

Reach across multiple pages

If your selection includes more than one page/account, the platforms can't tell us whether the same person was reached on two different pages. In that case Fyr adds each page's Reach together and marks the card as an approximate combined figure — someone who saw more than one of your pages is counted more than once. Select a single page to see an exact deduplicated Reach.

If one of the pages in a multi-page selection temporarily can't be loaded, the remaining pages are still shown, and the card is marked as incomplete — the figure is then lower than the true combined Reach.

Why your number may differ slightly from the platform

For a single page with a date range inside the platform's cap, Fyr's Reach matches what the platform shows for the same custom range. Small differences can still occur because the platforms finalize their numbers over a few days, and some native views use their own preset windows (e.g. a trailing 28-day figure) rather than your exact range. Fyr always shows a real, deduplicated total — it is never an estimate for a single page.

Reach in dashboard widgets

The same rules apply when you add a Reach stat card to a custom or shared dashboard. The information icon (for capped windows, multi-page estimates, or incomplete loads) is shown on the widget too, so the caveat travels with the number.