Tommy Hansen

Google is moving Display into the Demand Gen campaign type, using AI to serve visual creative across YouTube, Gmail, Discover, and Display placements in a single campaign. For teams still running s...

This update let you set up a widget in a Custom Dashboard on e.g., Account level, but will let you filter the tag on e.g., campaign level

Want to know how many ads you have had active in a selected periode?In Custom Dashboards you can now include “Number of active ads” as a metric for paid advertising accounts to see how many ads you...

Meta is renaming the Engagement metric to Interactions across Facebook, Instagram, and Threads, and narrowing the definition so clicks are excluded from the count. Reporting templates, performance ...

Google introduced dedicated Generative AI performance reports in Search Console on June 3, giving site owners their first native view of impressions inside AI Overviews and AI Mode results across S...

Meta updated Ads Manager so Advantage+ automation is selected by default when creating new campaigns, nudging more advertisers into AI-driven targeting, placement, and creative optimization without...

Google Analytics 4 now classifies traffic from recognized AI assistants under a new 'AI Assistant' channel in the Default Channel Group, with sessions automatically tagged with medium 'ai-assistant...

Starting in September 2026, legacy features including Dynamic Search Ads, automatically created assets, and campaign-level broad match will be automatically upgraded to AI Max for Search. Migrate p...

As of May 7, 2026, FAQ rich results no longer appear in Google Search; the FAQ search appearance, rich result report, and Rich Results Test support will be retired in June, and Search Console API s...

Matomo Is Now Available as a Channel in FyrMatomo is now available as a channel in Fyr, bringing your website analytics data directly into the platform alongside your other marketing data.What does...