Creating Calculated Metrics – Fyr

What are Calculated Metrics?

Calculated Metrics let you build your own custom metrics by combining existing ones with a formula. For example, you could create a "Revenue per Click" metric by dividing revenue by clicks, or a "Blended CPA" that combines data across channels.

Once created, your calculated metrics appear alongside standard metrics in dashboards, reports, and data tables.

Creating a calculated metric

Go to Settings → Calculated Metrics and click Create.

1. Name and description

Give it a clear name (e.g. "Revenue per Click" or "Blended ROAS"). Add an optional description so your team knows what it measures.

2. Choose a data context

Select where this metric will be used:

Ad Performance — Paid advertising metrics (impressions, clicks, cost, conversions, etc.)
Website Analytics — GA4 metrics (sessions, users, page views, bounce rate, etc.)
E-commerce — Transaction and revenue metrics
Social Media — Organic social metrics (engagement, followers, shares, etc.)
Search Term Report — Paid search keyword metrics
Ad Performance + E-commerce — Combine ad metrics with e-commerce metrics (for custom dashboards)

3. Build the formula

Use the metric dropdown to insert metrics, and combine them with:

+ − × ÷ — Basic math
( ) — Group calculations
Numbers — Type in constants (e.g. multiply by 100 for percentages)

For example: Revenue / Clicks or (Conversions / Sessions) * 100

4. Set the unit

Choose how the result should be displayed: as a number, percentage, or currency amount.

Where calculated metrics appear

Your custom metrics show up:

As columns in data tables (Ad Performance, Website Analytics, etc.)
As metric options in custom dashboard widgets
As selectable metrics when creating KPIs
In reports

Good to know

Metric names must be unique within each data context
Website Analytics formulas can use up to 10 different metrics
Some metrics have restrictions — for example, "Followers" in Social Media can't be combined with other metrics because it represents a total count, not a daily value
The "Ad Performance + E-commerce" context requires at least one metric from each side