Tommy Hansen

Google Search Console Adds Branded Filter — Here’s What It Means (and How Fyr Already Handles It)Google just announced a new Branded filter in Search Console. This lets you separate search performa...

Performance Max Search Terms Now IncludedYou can now bring search-term data from Google Performance Max into Fyr, alongside Microsoft Ads, Google Ads, and Google Search Console. This gives you one ...

TikTok Travel Ads: What Marketers Should KnowTikTok has introduced Travel Ads. A new suite of catalog-based ad solutions built for hotels, flights, and destinations, powered by Smart+ automation an...

How to Effectively Manage Campaign Performance TrackingManaging performance across multiple channels can quickly become complex — especially when campaigns are running on different platforms with t...

Thrive in Black WeekBlack Week is the ultimate stress test for every marketing team — the period where agility, insight, and timing determine who wins visibility and who fades into the noise. Wheth...

New Visibility in Performance MaxGoogle has just announced another round of reporting improvements for Performance Max, giving marketers more visibility into how their campaigns perform across asse...

You can now visualize your data in a Custom Dashboard using a Pie Chart Widget.Use the Pie Chart to visualize things such as Cost or clicks across channels Share of followers compared to your compe...

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As search shifts from traditional SEO to Generative Engine Optimization (GEO), understanding how AI models evaluate and prioritize sources is key. Our analysis based on insights coming from Ahrefs ...

The Relative Metrics Filter that can be found in e.g., Ad Performance, Social Media and Website Analytics is now available in Custom Dashboards.Use it to sort your data for a data table in an even ...