February 9, 2024: Goals 2.0 & Kobler as a channel

Goals 2.0

Our latest improvement to Goals empowers you to track your progress like never before!

Now, you have the ability to create goals based on a wide array of metrics. This includes, but is not limited to, Conversion & Events data from GA4, various social media metrics such as followers or engagement, and conversion data from your marketing performance channels.

Notably, we've expanded the flexibility of goals by allowing you to combine multiple metrics into a single goal. Whether you want to monitor followers from both your LinkedIn and Facebook pages simultaneously or any other combination, it's now seamlessly achievable!

Head over to Goals to get started.

Pro tip: Take advantage of the ability to track your goals directly within your feed by simply 'pinning' your goal!

Kobler as a channel

Utilizing Kobler for your contextual marketing efforts? We've got you covered!

You can seamlessly integrate your Kobler data directly with Fyr, allowing you to analyze Kobler data with the same ease as data from our other integrated channels!

If you're not yet leveraging contextual marketing but are interested in getting started, be sure to reach out to our consultants via Fyr+ for expert assistance.

"Fresh" data from Google Search Console

We're thrilled to announce that Fyr now incorporates the latest 'fresh' data from Google Search Console. This enhancement means you'll have access to insights on search terms from the most recent days as well, empowering you with up-to-date information. Fresh data will be marked with a dashed line.

Honourable mentions & Bug fixes

• You can now have multiple metrics for your bar- and line charts in your custom dashboards and reports.
• Tabs can be added to your custom dashboards. Scroll less, tab more.
• Colours has been updated in the pie chart found in the Spending Report, to match the colours in the bar chart.
• Posting hours has been added to the Social Media view.
• Agencies will now automatically be able to onboard new organisations.
• "Call to action" has been made optional for TikTok ads.
• You can add an image/logo and a header to your custom dashboards.
• "Resources" and "Channels" has been renamed to "Channels" and "Accounts".
• Social Media view show "reactions" instead of "likes" (to include all types of reactions).