Entity status in Ad Performance
Ad Performance now shows each entity's serving status straight from the ad network, at every level: campaign, ad group, and ad. Status appears as a selectable column with values like Enabled, Paused, Issues, Ended, and Archived, alongside the network's own wording. There's a status filter and an Active only quick toggle, so you can cut a long table down to what's actually running. Supported on Google, Facebook, LinkedIn, TikTok, Snapchat, Bing, DV360, Adform, and C Alt.
Choose which conversions count toward calculated metrics
Organizations can now decide which conversions are included in calculated metrics, so figures like cost per conversion and conversion rate reflect the actions you actually care about rather than everything the platforms report.
Explicit conversion-rate denominator for GA4 widgets
Website Analytics widgets using a filtered Google Analytics 4 view now let you choose the denominator for conversion rate explicitly. This removes the ambiguity around what a filtered conversion rate is measured against, and makes the number match how you define it.
More reliable channel connections
Meta connections are considerably more robust this month. Fyr now keeps token expiry in sync with what Meta reports, periodically re-checks tokens that were marked revoked and restores them automatically if access has come back, and records the provider's actual reason when a token check fails. Fewer healthy accounts will show as disconnected.
🛠Bug Fixes & Improvements
- Fixed a pagination bug in Ad Performance.
- Stale organization selection no longer locks users out of the app.
- Restored Engagement and Comments metrics for organic social widgets.
- Custom Data conversion filters now work correctly in dashboard widgets.
- Stacked line charts now show comparison data for custom data sources.
- Stat cards hide non-aggregatable metrics when more than one entity is selected.
- Fixed the KPI metric selector showing a first option as selected when no metric was set.
- Removed a Snapchat conversion guard the platform's API cannot actually support.
- Website crawling restored after an underlying crawler upgrade.
- Social reach now distinguishes a refused fetch from a page that genuinely has no reach, and resolves pages from your current filters.
- A series of smaller error fixes reported through our monitoring, including login and interface errors.
- Security updates to several underlying dependencies.
- Assorted performance and stability improvements to background data processing.
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