Fyr Automagic AI Assistant (Beta for selected test users)
Fyr now has a built-in AI assistant. Open the chat panel from any dashboard to ask questions about your data, get insights, and interact with your account using natural language. The AI can read your dashboards, resources, and metrics to give you contextual answers. Sessions persist so you can pick up where you left off, and chat history lets you switch between past conversations. Quick-reply suggestions help guide the conversation, and entity references (campaigns, resources, pages) appear as clickable links for easy navigation.
Please note: per March 2026 this feature is only available to selected test users. Once out of beta it will be offered as a separate add-on and is not included in a standard Fyr license.
Agency Hub (Beta for selected test users)
Agencies can now manage all their client organizations from a single view. The new Agency Hub shows your sub-organizations as cards with resource health status, goal progress tracking (ahead, on track, or behind based on time elapsed), and color-coded indicators. Favorite your most important organizations for quick access. Create and manage sub-organizations, add or remove users, and switch between organization contexts, all from one place.
Please note: per March 2026 this feature is only available to selected test users. Once out of beta it will only be available to Agency Licenses.
KPI Tracking
Set and track KPIs across your marketing, ecommerce, and calculated metrics. Define targets with time windows and comparison modes (previous period or year-over-year), filter by specific entities or tags, and monitor progress on KPI cards with time-series charts. Pin your most important KPIs to a sidebar widget for at-a-glance tracking, or add KPI widgets to your dashboards. KPIs also integrate with the Agency Hub, so agencies can monitor client goal progress across organizations.
Matomo Integration
Fyr now supports Matomo as a data source. Connect your Matomo instance to bring in visit metrics, conversions, page insights, and acquisition data. Matomo data works across data tables, time-series views, and dashboard widgets, with full support for currency conversion and public dashboards.
Cross-Discipline Calculated Metrics
Calculated metrics can now combine data from different sources, for example, create a ROAS metric using revenue from Google Analytics and cost from your ad platforms. Cross-discipline metrics work in stat cards, line and bar charts, and data tables, with source/medium filtering on the ecommerce side.
GA4 Dimension Breakdown in Charts
Line and bar chart widgets for Google Analytics 4 now support a "Split by dimension" option. Choose a dimension like channel grouping or source/medium to see separate series for each value, making it easy to compare traffic sources or user segments side by side. Configurable up to 50 values per chart.
GA4 Conversion Filter in Website Analytics
Website Analytics now has a multi-select conversion event filter for both the Conversions and Acquisition tabs. Select specific conversion events to focus your analysis, with incompatible metrics automatically handled. Filters are shareable via URL.
New Advertising Metrics
- TikTok Ads: 6-second video views, 15-second engaged views, and landing page views
- Snapchat Ads: 15-second video views, landing page views, and story opens
- Microsoft Ads: Aggregate conversion data for Performance Max campaigns, plus support for Audience, Hotel, PMax, and App campaign types with asset groups
All new metrics are also available in Post Card widgets.
Iframe Embedding for Shared Dashboards
Shared dashboards can now be embedded in iframes on external websites, making it easy to display Fyr dashboards in client portals, intranets, or any web page.
Additional Improvements
- Data Table widgets are now resizable in dashboard edit mode
- Maximum widgets per dashboard increased to 1,024
- Locked dashboard date ranges now allow future end-dates
🛠Bug Fixes & Improvements
- Fixed budget updates not persisting after save
- Fixed Combobox dropdown positioning in modals
- Fixed Google Ads currency conversion errors caused by future dates
Optimized ads endpoint and Facebook data caching performance
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