April 11, 2024: Edit budgets & Google DV360 integration

Edit budgets

Building upon our recent feature release that included "Budget" as a column in the Marketing Performance view, Fyr now offers enhanced budget management capabilities. In addition to viewing budgets for various digital marketing channels such as Meta Ads and Google Ads, users can now directly edit these budgets within the Fyr platform. This improvement empowers users with greater flexibility and control over their marketing expenditures, facilitating more efficient campaign optimization and resource allocation.

Google DV360 integration

Fyr now seamlessly integrates with Google DV360, providing users with comprehensive access to marketing performance metrics. Gain insights and track your campaigns' effectiveness directly within the Fyr Marketing Performance view, streamlining your workflow and enhancing decision-making capabilities.

Honourable mentions

• Introducing a new consent dialogue in Content Lab, providing users with transparent information on how their input data is utilized. This addition ensures clarity and transparency in data handling practices.
• "Fresh data" in stat cards and tables - now users can benefit from immediate updates and notifications in these data representations, enhancing decision-making accuracy and timeliness.
• Streamlined navigation - after adding a new channel to Fyr, users will now find a direct link to the relevant view. This enhancement simplifies navigation and ensures swift access to newly added channels.
• Enhancing usability, sticky column, header, and footer have been added to the Marketing Performance table. This improvement ensures smoother navigation and easier comparison of different metrics within the table interface.