Customizable table columns
Our latest update brings customizable columns to your tables. Now, you can rearrange the metrics to order the columns exactly how you like. Add new metrics or remove ones you don't need to ensure your table includes only the columns you're interested in.
New metrics
We've also added multiple new metrics to enhance your data insights and reporting capabilities. Having the option to select metrics yourself is crucial for tailoring the data to your specific needs, allowing for more precise analysis and better decision-making. By choosing the metrics that matter most to your business, you can create reports that provide clearer, more relevant insights.
Metrics now available in Marketing Performance (in addition to the already existing ones):
- ROAS
- Value
- Initial video views
- 25% video views
- 50% video views
- 75% video views
- Video completions
- Thruplays
- YouTube views
- Average video watch time
- Engagement (previously available only when viewing "Social" metrics)
- Shares (previously available only when viewing "Social" metrics)
- Comments (previously available only when viewing "Social" metrics)
These metrics can also be used in our custom report/dashboard widgets.
Filter search terms by country
You can now view search term data by country in our Search Terms view. With the new country filter, you can gain deeper insights into where your traffic is coming from and how different regions are performing. This helps you tailor your marketing strategies to specific geographical areas for more effective targeting.
To use this feature, you need to add the data via BigQuery. We have created a guide on how to include the data from BigQuery, but our team is also available to assist you with this setup.
Other smaller updates & bug fixes
- Made massive performance improvements on our Marketing Performance view, significantly speeding up data load times.
- Enabled the use of stacked charts for search terms in custom reports/dashboards.
- Added the ability to set a custom widget title for all widgets, including those using "Conversions and events."
- Fixed a small bug that allowed the use of a "not available" country filter when using Share of Search in a widget.
- Adjusted the date picker in widgets to ensure it is fully visible.
- Fixed inconsistencies between line charts and bar charts.
- Improved the "No data" placeholder text in Marketing Performance to show the last date any data was available when a time period without data is selected.
- Updated one of our automations to ignore certain URLs that were not usable.
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