October 10, 2024: New comparison options, Calculated Metrics and Adform

Major updates to comparison options

We’ve made significant improvements to how you can compare your data:

• Expanded Comparison in Graphs and Tables:In addition to stat cards, you can now compare data directly in all graphs and tables, giving you a more complete and detailed view of your data.
• Custom Comparison Period:You now have the flexibility to set a custom comparison period, allowing for more precise analysis of trends and performance over time.

Adform as a channel

We’re excited to announce that Adform is now available as an integrated channel! You can connect your Adform account to access detailed campaign data directly within our platform. This new integration expands your advertising insights and reporting capabilities, allowing you to manage and analyze your Adform campaigns alongside your other channels for a more unified marketing strategy.

Calculated Metrics

You can now create custom calculated metrics based on existing metrics or numerical values, giving you more control over how you analyze your data. This feature allows you to combine metrics or apply formulas to generate insights specific to your business needs. Whether you want to calculate custom ROI, blend performance metrics, or create more nuanced KPIs, calculated metrics give you the flexibility to tailor your reporting and uncover deeper insights into your marketing performance.

Note that Calculated Metrics has been released only to a selection of test users this week (please feel free to reach out if you would like to test the functionality before it's available to everyone..)

Bug fixes and other enhancements

• You can now toggle comparison on or off in Chart and Table widgets
• We’ve added functionality to easily duplicate a tab in custom dashboards
• The height of the data table widget in custom dashboards and reports can now be significantly increased, making it easier to display more data
• We've improved the appearance of "Ads" in tables, providing more detailed content within each Ads table cell
• We've added an impressive 49 new metrics to the Website Analytics dashboard. These metrics can be added to your table using the "Edit columns and rows" functionality, and can also be utilized in custom dashboards and reports. Some notable additions include "Events per session," "Total Ad revenue," "Transactions per purchaser," "Crash-free users rate," "Scrolled users," and "Tax amount," among others
• There are now approximately 250 new Website Analytics dimensions available to use in your custom reports and dashboards
• Data points without any annotations are now marked with a triangle for better visibility
• Your GA4 selection will now be remembered, so you won’t need to manually switch it the next time you visit the dashboard
• Sorting in the Acquisition and Pages tables should now work as expected
• We’ve implemented major performance improvements to provide a smoother overall experience on Fyr