The latest Fyr release (24.12) introduces several major enhancements, including competitor data in dashboards, a new heatmap widget, and deeper insights into social media performance. Here’s what’s new:
Competitor Data in Custom Dashboards
You can now include competitor data in your custom dashboards!
With this update, standard widgets can display competitive insights. This makes it easier than ever to monitor industry trends and benchmark your results.

New Heatmap Widget
Visualizing trends over time just got easier with the heatmap widget in custom dashboards. Whether you’re analyzing traffic fluctuations, engagement peaks, or seasonal patterns, this new feature helps you quickly identify key trends at a glance.

Sponsored vs. Organic Impressions in Social Media
To give you a clearer picture of your social media performance, we’ve added a split between sponsored and organic impressions. This breakdown helps you understand how much of your visibility comes from paid efforts versus organic reach, enabling better content and ad strategy decisions. Simply hover the metric to see the split.

Search Volume and Competition in Page Insights
Making informed keyword decisions is now even easier! We’ve added monthly search volume and competition data to the search terms table in Page Insights, giving you a deeper understanding of keyword trends and helping you optimize for the right opportunities.
Annotations in Shared Dashboards
Now, annotations are available in shared dashboards, allowing you to highlight key events, explain performance shifts, and add context to your data when sharing insights with others.
Agency Sub-Organization Overview
For agencies managing multiple accounts, we’ve introduced an agency sub-organization overview, providing a clearer structure for managing clients and accounts efficiently.
This release brings powerful new tools to enhance your reporting and analysis. As always, we’d love to hear your feedback!
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