Release 25.05 – New metrics: Outbound Clicks, Reach & Frequency, and graphs for ads in Post Card

New Meta Metric: Outbound Clicks

We’ve added Outbound Clicks for Meta, giving you a more complete view of how users engage with your ads beyond the platform.

Reach & Frequency – First Non-Aggregatable Metrics

Fyr now supports Reach and Frequency, marking the introduction of non-aggregatable metrics in our platform. These metrics are essential for understanding campaign exposure and repetition, and they are handled differently to ensure accurate reporting.
This feature also allows us to add non-aggregatable metrics from other platforms, like e.g. e.g. Adform, DV360 and C Alt. We've already planned to introduce Unique Impressions and Unique Clicks from these platforms. 

Graphs for Ads in the Post Card Widget

The Post Card widget has been upgraded to support graphs for ads. Now, when highlighting or comparing ads, you can also visualise performance trends over time directly inside the widget.

🛠 Bug Fixes & Improvements

• Fixed an issue where tooltips were not showing on Custom Dashboard tabs.
• Fixed a bug where the manual save button wasn’t working.
• Resolved an issue in Custom Data Import that prevented newly created Google Sheets from being selectable.