Expanded KPI Tracking — GA4, Search Console, ecommerce & social
KPI tracking now goes well beyond ad performance. You can set and track KPIs for Google Analytics 4 (sessions, users, pageviews, bounce rate, engagement rate, and individual conversion events), Google Search Console, ecommerce (revenue, transactions, average order value, conversion rate), and social media (followers, impressions, clicks, engagement rate, reactions, comments, shares). Conversion KPIs can be scoped to specific GA4 conversion events, and KPIs support dimension filtering for more precise targets.
Lightbox for ad creatives in widgets
Click any ad in a Post Card or ad widget to open it full-size in a lightbox. Images, video, and document creatives are all supported, with clearer handling for unsupported asset types. It's a much faster way to review the actual creative behind your performance numbers without leaving the dashboard.
Redesigned notification email preferences
Email notification settings have been rebuilt around two clear controls: a notification summary digest you can set to daily, weekly, or never, and per-organization on/off overrides so you only receive summaries for the accounts you care about. This replaces the old Activity Summary ("Monday Metrics") email, which has been retired.
Manual URL scrape for Page Insights
You can now trigger an on-demand scrape of a specific URL for Page Insights, including outbound link checks that report the HTTP status of each link on the page. Useful for spot-checking a page without waiting for the next scheduled crawl.
Website filter & URL search in Recommendations
The Recommendations view now includes a "Website" filter for SEO and website recommendations that aren't tied to a specific resource. When the Website filter is active, you also get a URL search field to quickly find recommendations for a particular page.
Instagram boosted posts
Fyr now recognizes and reports on Instagram boosted posts, so promoted organic content is captured alongside the rest of your Instagram data.
Custom Data Import — clearer error handling
Custom Data Import now translates technical backend errors into plain-language messages with suggestions on how to fix them, shown in a dedicated error summary panel during import. Fewer dead ends, faster imports.
Dashboard improvements
- A new dashboard configuration engine improves date-range locking, image handling, and text widget rendering (including Markdown in text widgets).
- The Widgets panel is now resizable, matching the behavior of the Automagic AI panel.
- Dashboard edit mode now respects tab-locked date ranges.
Faster Facebook & Meta data
Behind the scenes, Facebook Ads and Page data now reads from Fyr's database rather than fetching live from Meta on every view, with improved caching, batching, and throttling. The result is noticeably faster load times across ads views and Post Card widgets.
🛠 Bug Fixes & Improvements
- Fixed a time-zone discrepancy in GA4 conversion data and daylight-saving-time data loss in marketing metrics caching.
- Fixed false "token revoked" notifications for Adform and LinkedIn, and improved handling of invalid/expired TikTok tokens.
- Fixed a silent failure in social media KPI calculations that returned no value.
- Fixed Post Card widget charts where date-based metrics were being stripped before display.
- Improved the Ads tab, metric selection, color picker, and Post Card asset display on small and mobile screens.
- Fixed a stat-card overflow and removed a redundant comparison toggle.
- Improved the heatmap loading state and the dashboard cover-image flash on load.
- Improved goal creation, including goals based on organic impressions only, and fixed text overflow in the goal progress feed.
- Numerous performance and reliability improvements to background data processing and caching.
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